Tag Archive: Micromax

Mobile handset shipment this year is estimated to touch 265 million with feature phones forming about 59 percent of the overall market, research firm CMR today said.

According to the CMR report, of the total shipment, 116 million are estimated to be smartphones. About 78.4 million handsets were shipped during the third quarter of 2016 while for nine months ended September, the total shipment was 197.5 million, it added.

“In line with previous insights from CMR, the third quarter of 2016 for mobile handset industry in India ended with a strong reaffirmation of the fact that it would take a longer than expected time for India to become a smartphone-only market,” it said.

Feature phones still form about 59 percent of the overall market and can’t be wiped off anytime soon, it added. “There is a mismatch between the technology road map and the user priorities. While the ecosystem is working on to make data services more affordable, accessible and meaningful for the subscribers, the majority is still looking for reliable voice communication,” CMR Principal Analyst (Telecoms) Faisal Kawoosa said.

He added that this is forcing even a future-ready network like Jio to work on innovative models of launching voice-over LTE-enabled 4G feature phones to tap the voice potential.
As per the report, Samsung led the overall mobile handset industry (24.5 percent share) as well as feature phone and smartphone categories with similar market shares.

It was followed by Lava (9.7 percent) and Intex (9.3 percent), respectively.

In the smartphone category, Lenovo was the second-largest player with 10.4 percent share, followed by Micromax (7.5 percent).

As for feature phones, Lava and Intex had 12.3 percent and 11 percent share, respectively. Interestingly, 66 percent of the phones shipped in the third quarter were Made in India.

Source : (gadgets.ndtv.com)


Amazon India on Friday launched its appliance sale in the country, offering deals on a variety of categories including TVs, refrigerators, washing machines, and kitchen electronics. The sale is set to end on Monday, and Amazon has put some great deals with up to 40 percent off on TVs, apart from up to 35 percent off on air-conditioners and microwave ovens.

But before we begin on the great deals, you should keep a few things in mind while browsing:

1) Amazon is offering SBI credit and debit card holders additional 10 percent cash back if they shop appliances in the sale. There’s a minimum spend requirement of Rs. 13,000, with a maximum cash back of Rs. 2,000 per card. The cash back will be credited to the card holder’s account latest by December 12.

2) Deals are going live throughout the day, so keep coming back for more. Some deals may have limited quantities available (indicated by the percentage claimed), so if you are really keen on buying something, go ahead complete the purchase while you can.

3) GoIbibo is offering Rs. 15,000 worth of GoCash with purchase of any refrigerator, washing machine, air conditioner, TV or microwave listed during the sale period. Tata Sky is also offering a free HD Set Top Box with every purchase of a TV, and is giving away free one month HD subscription as part of the sale offer.

Samsung 24-inch HD ready LED TV
Amazon is offering a 19 percent discount on the Samsung 24-inch LED TV. It is being sold at Rs. 13,400 during the sale period, while the actual price of the TV is listed to be at Rs. 16,500.

Sanyo 32-inch HD ready LED TV
There’s an almost 27 percent offer on this 32-inch LED TV, and is being sold at Rs. 14,490. The actual price of the TV is pegged at Rs. 19,990. The manufacturer offers 2 years of brand warranty on the unit.

Noble Skiodo 40-inch full-HD LED TV
The TV sports full-HD (1920×1080 pixels resolution) and supports USB to USB data transfer, Bluetooth connectivity. There is also one year manufacturing warranty. Amazon is offering a 22 percent discount, and has priced it at Rs. 17,990. The actual price of the Noble Skiodo 4-inch full-HD LED TV is Rs. 22,999.

Micromax 43-inch full-HD LED TV
There is an almost 48 percent discount on this one. Amazon is offering this TV at Rs. 22,159, while the market price is at Rs. 42,990. The television set comes with two USB ports and two HDMI ports.

InFocus 60-inch full-HD LED TV
InFocus is offering its massive 60-inch full-HD (1920×1080 pixels) TV at Rs. 65.999. This amounts to a 7 percent discount as the actual price is at Rs. 70,999. It supports two USB ports and two HDMI ports, and InFocus supports one year of domestic warranty on the television.

Kenstar Direct Cool Single Door Refrigerator (190 litres)

The 190litre Kenstar Direct Cool Single Door Refrigerator has a discount of 7 percent. The refrigerator is being sold for Rs. 8,990, while the actual price of it is Rs. 10,490.

Whirlpool Protton Roy Multi-door Refrigerator (300 litres)
If you’re looking at a bigger option, you might also want to consider this 300 litre fridge that has received a 5 star rating on Amazon. The e-commerce site is offering an 18 percent discount and is selling it for Rs. 31,197. The actual market price of the device is at Rs. 38,000.

Onida Fully-Automatic Top-Loading Washing Machine (6.5kg)
This fully automatic Onida washing machine comes with two years of warranty, and has a child lock as well. Amazon is offering a sale price of Rs. 11, 890, which sums up to a 34 percent discount from the actual price. The market price of the Onida fully automatic top loading washing machine is at Rs. 17,990.

Bosch Fully-automatic Front-loading Washing Machine (7kg)
If interested in a front-loading machine, you can consider the Bosch 7kg fully automatic washing machine for a discounted price of Rs. 27,799. The e-commerce site is offering a 21 percent discount, as the market price is at Rs. 34,999. The washing machine comes with 2 years of warranty.

Kenstar Solo Microwave Oven (17 litres)
The Kenstar Solo 17 litre is being sold for Rs. 3,990 as part of Amazon’s appliance sale. The market price of the electronic is at Rs. 5,990, which makes for a great 33 percent discount. It has five power levels and two mechanical knob controls. There are options for auto-defrost, and the cooking timer goes up to 30 minutes. Kenstar offers one year warranty on the product.

IFB Convection Microwave Oven (20 litres)
If looking for a convectional microwave, consider the 20 litre oven from IFB. Amazon offers a 26 pecent discount, and has priced it at Rs. 8,668. The market price of the product is at Rs. 11,740. It comes with an LED display that also shows the clock. It has 10 power level, 10 temperature contols, 2 auto cook menus, and child lock. IFB offers one year warranty on the machine and three years warranty on magnetron and cavity.

Source : (gadgets.ndtv.com)

Micromax has introduced its new Canvas 5 Lite Special Edition smartphone which is now listed on the company site. Unfortunately, there is no word on the pricing, but we can expect the handset to go on sale soon.

The biggest highlight of the Micromax Canvas 5 Lite Special Edition is its rear panel which sports a walnut wood finish. Another highlight of the handset is it supports 4G LTE connectivity. The new handset seems to be a ‘lite’ variant of the Canvas 5 smartphone which was unveiled last year at Rs. 11,999.

It features a 5-inch HD (720×1280 pixels) IPS display, runs Android 5.0 Lollipop out-of-the-box, and is powered by a 1GHz quad-core MediaTek (MT6735P) processor coupled with 3GB of RAM. There is 16GB of on-board storage and supports expandable storage via microSD card. The handset sports an 8-megapixel rear camera with an LED flash and also packs a 5-megapixel front camera. The rear camera can record videos at 720p. The Canvas 5 Lite Special Edition is backed by a 2000mAh battery which is rated to deliver up to 150 hours of standby time and a talk time of up to 4.5 hours. The dual-SIM handset supports GPRS/ EDGE, 3G, 4G, GPS/ A-GPS, Bluetooth, Wi-Fi, and Micro-USB connectivity options.

Earlier this month, Micromax launched the Unite 4 Plus priced at Rs. 7,999. Some of the highlight features of the smartphone include support for 12 Indian regional languages with Indus OS 2.0, apart from other language and translation based features as Indus Swipe, a hybrid keyboard, a Text-to-Speech, and the App Bazaar’s regional language market place.

Source : (gadgets.ndtv.com)

After announcing the Alpha and Ignite series of laptops in India last month, and launching its first Ignite laptop, Micromax has now launched the first laptop in its Alpha series with the Alpha LI351 (aka Alpha LI351568W). The laptop sports a 15.6-inch (1366×768 pixels) display and has been priced at Rs. 26,990.

The Micromax Alpha LI351 packs a fifth-generation Intel Core i3-5005U processor (clock speed of 1.6GHz, 3MB Cache) coupled with 6GB of LPDDR3 RAM. The laptop comes with an Intel HD Graphics 5500 integrated graphics, and 500GB of HDD storage (expandable up to 1TB).

The laptop comes running Windows 10 and has a 4-cell battery that can last up to 4.7 hours. The Alpha LI351 comes with a microphone Jack, a headphone jack, dual-speakers and weighs 2.1kg. In terms of connectivity, the laptop offers WiFi 802.11 b/g/n, Bluetooth 4.0, an HDMI Port, two USB 2.0 ports, two USB 3.0 ports, and a RJ45 Ethernet port.

The Micromax Alpha LI351568W is available in only a Grey colour variant and is being sold exclusively through Flipkart in India.

At its launch last month, Micromax said that the Alpha series of laptops is targeted at first-time laptop users compared with its Ignite, which is aimed at power users specifically. Regarding the launch, the company said in an emailed statement that the launch followed an “overwhelming response” for its entry-level Lapbook laptops and Laptab 2-in-1s.


Source : (gadgets.ndtv.com)

Micromax on Friday launched another smartphone in its Canvas Unite series, the Unite 4 Plus, priced at Rs. 7,999. It will be available in Champagne, Grey, and Silver colour variants. The smartphone features system-wide support for 12 Indian regional languages with Indus OS 2.0, and comes with other language and translation based features as Indus Swipe, a hybrid keyboard, a Text-to-Speech, and the App Bazaar’s regional language market place.

Another highlight feature of the new Micromax smartphone is the presence of a fingerprint sensor on the home button. Running Android 6.0 Marshmallow, the dual-SIM (Micro-SIM) Micromax Unite 4 Plus sports a 5-inch HD (720×1280 pixel) IPS display. It is powered by 1GHz quad-core MediaTek MT6735P processor, which is coupled with 2GB of RAM.

The Micromax Unite 4 Plus sports an 8-megapixel rear autofocus camera with flash, and a 5-megapixel front-facing fixed-focus camera. The smartphone bears 16GB of inbuilt storage, expandable via microSD card (up to 64GB).

Connectivity options include 4G LTE, Wi-Fi, GPS, Bluetooth v4.0, FM radio, 3.5mm audio jack, and Micro-USB. Sensors on board the Micromax Unite 4 Plus include a proximity sensor, ambient light sensor, and an accelerometer.

Micromax in an emailed statement said the newly revamped Indus OS 2.0 offering now includes support for Urdu and Assamese. Other features include the Indus Keyboard with its hybrid keyboard feature that lets users type in a mix of English and regional languages, apart from offering multi-lingual word predictions. Also on board are Indus Swipe; Indus Reader, and Text-to-Speech.

The company is also touting access to the regional language app marketplace App Bazaar, as well as the Indus Messaging service.


Source : (gadgets.ndtv.com)

Micromax on Monday announced the launch of two new laptop series in India, the Micromax Ignite and Micromax Alpha. The company alongside launched the first laptop in the Micromax Ignite series – the Micromax Ignite LPQ61 – priced at Rs. 18,990. The budget laptop is available exclusively via Flipkart starting Monday.



The company says the Micromax Ignite series is geared towards power users, while the Micromax Alpha series is targeted at first-time laptop users. Micromax in an emailed statement said the launch follows an “overwhelming response” for its entry-level Lapbook laptops and Laptab 2-in-1s. The company says the new series have been launched in collaboration with Intel and Microsoft.

The Micromax Ignite series will come bundled with Windows 10, and run on Intel Pentium processors. It is aimed at increasing “domestic technology adoption and offer superior productivity specifications and premium feel at competitive price points,” the company said.

The Micromax Ignite LPQ61 features a 14-inch HD (1366×768 pixel) IPS LED-backlit display, and the highlight of the laptop at this price point is the presence of a 1TB HDD. It is powered by an Intel Pentium N3700 (4 cores, 4 threads, 1.6GHz base clock, 2.4GHz Burst clock, 2MB L2 Cache) that’s coupled with Intel HD Graphics and 4GB of DDR3 RAM.

Connectivity options on the Micromax Ignite LPQ61 include 2xUSB 3.0 ports, 1xMicro-HDMI port, microSD card reader, Ethernet, Wi-Fi 802.11 b/g/n, Bluetooth v4.0, and a 3.5m audio jack. It sports a HD webcam, stereo speakers, and will only be available in a Black colour variant.

Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, said, “The decision to foray in to newer categories is solely basis the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high performance, well designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite.”


Source : (gadgets.ndtv.com)

Indian domestic handset manufacturer Micromax has plans to enter the Chinese smartphone market next year, Co-Founder Vikas Jain confirmed.



Speaking at the Rise technology conference in Hong Kong, Jain also hinted that it may go public in two years which will help Micromax raise money for adding various services to its ecosystem. WSJ reports that Micromax’s move to enter a new market may be because its dwindling market share in India, shrinking due to competition from Samsung and Chinese vendors.

Jain revealed that Micromax plans to become the world’s fifth largest smartphone manufacturer in terms of units sold by 2020. “Micromax plans to raise money in the next two years from private investors or by going public,” notes the report.

Micromax is looking to generate cash to basically fund its acquisitions of companies such as TranServ which helped company integrating the Udio wallet in the recently unveiled Yunicorn smartphone. Jain said, “The company can’t do that without more cash coming in.”

Apart from India, Micromax operates in Russia where it is the third smartphone vendor in the country. The expansion to Chinese smartphone market will offer the company opportunity to become one of the top smartphone five vendors worldwide.

For the Indian market, Micromax had told Gadgets 360 in March that they will be aggressive in their online smartphone strategy this year.

IDC (International Data Corporation) last month reported that shipments of Micromax saw a drop as the company struggled to push its inventories into the market. According to IDC, Micromax retained second spot in Q1 2016 with a 12.6 percent market share. The domestic maker however reported a 6.9 percent growth over the same period last year but the shipments were said to fell 17.9 percent sequentially for the second consecutive quarter.


Source : (gadgets.ndtv.com)

Micromax on Monday expanded its 4G tablet portfolio with the launch of the Canvas Tab P701. Priced at Rs. 7,250, the new Micromax Canvas Tab P701 tablet will be exclusively available via Flipkart. The domestic manufacturer in March had recently launched the Canvas Tab P702 featuring 4G connectivity priced at Rs. 7,999.



Similar to Canvas Tab P702, the dual-SIM supporting Micromax Canvas Tab P701 runs Android 5.1 Lollipop out-of-the-box and features a 7-inch (1024×600 pixels) IPS display. It is powered by a quad-core MediaTek processor, clocked at 1GHz, clubbed with 1GB of RAM.

The tablet packs 8GB of inbuilt storage, which can be expanded via a microSD card (up to 32GB). In the camera department, the Canvas Tab P701 sports a 5-megapixel autofocus rear camera with LED flash along with a 2-megapixel front-facing camera.

On the connectivity front, the Canvas Tab P701 supports 4G LTE, Wi-Fi, Bluetooth, and Micro-USB connectivity. The Flipkart listing confirms that the tablet can support 4G on one SIM while another slot can support 3G at one time. The online listing also reveals that the tablet supports voice calling.

Available on Flipkart in Blue and Grey, the tablet packs a 3500mAh battery rated to deliver up to 15 hours of talk time and up to 4.5 hours of browsing time. Much like the Canvas Tab P701, the new Canvas Tab P702 also comes preloaded with 7 Kindle e-books worth Rs. 1,500 for free.

Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “At Micromax, we strive to design devices that address consumers’ needs in a specific category. In the tablet segment, we realise that consumers today most frequently use their tablets for watching videos of all sorts. The Canvas Tab P701 offers a fantastic entertainment experience to users on the move giving them flexibility to easily access content anytime and anywhere, without being bound at their homes. Our range has been very well received by the consumers and as the industry leaders we continue to grow the category as also the use case for the large scale adoption of the tablet form factor and hence the larger display size”.


Source : (gadgets.ndtv.com)

Yu, Micromax’s subsidiary, seems to be gearing to launch a new smartphone dubbed Yureka Note, if leaked pictures of the retail box are to be believed. The retail box of the yet-to-be-announced Yu Yureka Note (with model name Yu6000) has reportedly been spotted, suggesting the complete specifications as well as tipping a price tag of Rs. 14,999. The report adds the smartphone is said to be available via offline stores – which is a little confusing since the Yu brand was meant to be online only.



Considering that the retail box lists the MRP of the device, the market operating price is likely to be lower.

As per the leaked images of the retail box, the Yu Yureka Note will feature a 6-inch full-HD (1080×1920 pixels) IPS display. It is said to be powered by an octa-core processor clocked at 1.5GHz and come with 3GB of RAM and Mali GPU.

The smartphone is said to sport a 13-megapixel rear camera with LED flash and also come with a front-facing camera of 8-megapixels. The handset is also seen to include a massive 4000mAh battery. It will come with 16GB of inbuilt storage and will support expandable storage via microSD card (up to 32GB). According to retail box image, the Yu Yureka Note will run Android 5.1 Lollipop with no word on Cyanogen OS version. The unit pictured is the Black colour variant, and it is not known if other colour variants will go up on sale.

The leaked images of the Yu Yureka Note retail box were shared by a Twitter user and were first picked up by Maktechblog. Notably, this is not the first time we have heard about the Yu6000. Earlier the smartphone was leaked in a benchmark listing.

Of course, as with all rumours and leaks, we advise readers to take the above information about the Micromax’s Yu Yureka Note with a pinch of salt, as the company has yet to make any announcements about its new smartphone and the credibility of the sources cannot be independently verified.

Source : (gadgets.ndtv.com)

Domestic handset maker Micromax will now integrate a new wallet offering, powered by Visa and TranServ, for its smartphone users as it looks to beef up its services business.



The Gurgaon-based firm, which had partnered TranServ in December last year, is relying heavily on payments as part of its overall service strategy.

“Payment is very critical to the overall service strategy for Micromax… Almost all the new smartphone products will have this wallet as natively integrated in them. Existing users of Micromax smartphones will also get this upgrade,” Micromax co-founder Vikas Jain told PTI.

He added the company has partnered Visa and TranServ to offer unique digital solutions specifically designed to meet the demands of the “mobile-first” Indian consumers.

“Visa brings together the merchant ecosystem and TranServ takes care of the technical aspect, while Micromax already has strong service ecosystem and user base in place to use this service,” he said.

Using the proposed payment solutions, Micromax users will be able to use mobile-based push payments using mVisa and make e-commerce payments on merchant and social media applications as well as interpersonal payments to personal contacts.

In the future, the companies will also look at launching mobile contactless payments in physical locations through NFC (near-field communications).

“The payment solutions will soon be available to Micromax smartphone users through the Udio app,” he said.

Udio is a digital wallet enabled by TranServ. It allows consumers to shop using a Visa card number linked to the underlying prepaid wallet, wherever Visa is accepted.

“Digital payments is clearly an important part of our digital experience and services strategy. We are looking to provide an all pervasive payments layer to our services ecosystem enabling digitalisation of the lifestyles of our consumers,” he said.

Chris Clark, Group Executive (Asia Pacific) at Visa, said mobile payments are part of the future of payments and their rapid adoption will be instrumental in helping India move towards a cashless society.

“With India being the world’s fastest-growing smartphone market, we have a significant opportunity to combine the power, reach and security of the Visa network, with the strengths of our partners Micromax and TranServ, to create payment solutions tailored to local market needs,” he added.

TranServ co-founder and CEO Anish Williams said the company is building solutions that will contribute towards a holistic and secure payments ecosystem.

Source : (gadgets.ndtv.com)