Tag Archive: Lava

Mobile handset shipment this year is estimated to touch 265 million with feature phones forming about 59 percent of the overall market, research firm CMR today said.

According to the CMR report, of the total shipment, 116 million are estimated to be smartphones. About 78.4 million handsets were shipped during the third quarter of 2016 while for nine months ended September, the total shipment was 197.5 million, it added.

“In line with previous insights from CMR, the third quarter of 2016 for mobile handset industry in India ended with a strong reaffirmation of the fact that it would take a longer than expected time for India to become a smartphone-only market,” it said.

Feature phones still form about 59 percent of the overall market and can’t be wiped off anytime soon, it added. “There is a mismatch between the technology road map and the user priorities. While the ecosystem is working on to make data services more affordable, accessible and meaningful for the subscribers, the majority is still looking for reliable voice communication,” CMR Principal Analyst (Telecoms) Faisal Kawoosa said.

He added that this is forcing even a future-ready network like Jio to work on innovative models of launching voice-over LTE-enabled 4G feature phones to tap the voice potential.
As per the report, Samsung led the overall mobile handset industry (24.5 percent share) as well as feature phone and smartphone categories with similar market shares.

It was followed by Lava (9.7 percent) and Intex (9.3 percent), respectively.

In the smartphone category, Lenovo was the second-largest player with 10.4 percent share, followed by Micromax (7.5 percent).

As for feature phones, Lava and Intex had 12.3 percent and 11 percent share, respectively. Interestingly, 66 percent of the phones shipped in the third quarter were Made in India.

Source : (gadgets.ndtv.com)


Lava has launched a new X-series smartphone in India, the X28. Priced at Rs. 7,349, the handset is now available to buy via retailers across the country.

The Lava X28 features a 5.5-inch HD (720×1280 pixels) IPS display, with a pixel density of 267ppi. The smartphone sports a screen-to-body ratio of 67 percent. The dual-SIM X28 smartphone runs Android 6.0 Marshmallow out-of-the-box and supports 4G, but only on one SIM card at a time. The Lava X28 supports 4G LTE bands in India – FDD-LTE Band 3 (1800MHz), Band 5, and TDD-LTE Band 40 (2300MHz). The smartphone also supports VoLTE (voice over LTE) with HD voice call compatibility, a highlight of the handset.

It sports an 8-megapixel autofocus rear camera with LED flash, and a 2-megapixel front-facing camera with LED flash. It is powered by a 1.3GHz quad-core processor paired with 1GB of RAM. The Lava X28 packs 8GB of built-in storage and supports expandable storage via microSD card (up to 32GB).

Backed by a 2600mAh battery, the handset offers up to 14 hours of talk-time on 3G and up to 16 hours of talk time on 2G. Connectivity options on the Lava X28 include GPRS/ EDGE, 3G, 4G, Wi-Fi 802.11 b/g/n with hotspot functionality, Bluetooth, FM radio, Micro-USB, and GPS.

The smartphone will be available in Gold and Silver colours. It measures 155x78x8.9mm and weighs 175 grams.

The domestic handset maker earlier this month ahead of the festive season announced a one-time screen-replacement offer valid for a duration of 365 days. The offer was announced for Lava mobiles purchased between September 15 and November 15 (both days inclusive) and was applicable to both smartphones and feature phones.

Source : (gadgets.ndtv.com)

Lava has launched a 4G VoLTE-supporting smartphone, the X38, priced at Rs. 7,399 on the company website. While the company has not officially detailed availability, the dual-SIM smartphone already available for purchase online, and is currently listed for as little as Rs. 6,599 on Flipkart.

The Android 6.0 Marshmallow-based Lava X38 sports a 5-inch HD (720×1280 pixels) IPS On-Cell display, and is powered by a 1GHz quad-core (unspecified) processor. The smartphone comes with 1GB of DDR3 RAM and has an inbuilt storage of 8GB, which is expandable via microSD card (up to 32GB).

The smartphone has an 8-megapixel rear camera and a 2-megapixel front-facing camera, both coupled with an LED flash. In terms of connectivity, apart from the support for 4G VoLTE, the Lava X38 supports Wi-Fi 802.11 b/g/n, Bluetooth 4.0, and GPS.

One of the most attractive features about the phone is that it packs a 4000mAh Li-Polymer battery, which company claims, gives you a 36-hour power backup. Lava X38 measures 155×71.8×8.9mm and weighs 162 grams. The smartphone also features a ‘Super Power Saver mode’ that company claims, extends the standby time by up to 546 hours. The phone is available in Blue and Grey colour variants.

Last month, Lava unveiled two Android smartphones, the X17 and X50, in India priced at Rs. 6,899 and Rs. 8,699 respectively. Both the smartphones are 4G compatible but X17 comes running Android 6.0 Marshmallow whereas X50 comes along with Android 5.1 Lollipop.


Source : (gadgets.ndtv.com)

Lava has launched two smartphones in India, the Lava A68 and Lava A32. Both smartphones are listed on the company website with price, and while the company has not mentioned availability details, the handsets should become available via retailers soon. The Lava A68 is priced at Rs. 4,599, while the Lava A32 is priced at Rs. 2,999.



The dual-SIM Lava A68 runs Android 6.0 Marshmallow, and sports a 4.5-inch display with WVGA (480×800 pixel) resolution. It is powered by an unspecified 1.2GHz quad-core SoC that’s coupled with 1GB of RAM. The Lava A68 packs a 5-megapixel rear camera with LED flash, and a 0.3-megapixel front-facing camera with LED flash.

The Lava A68 packs 8GB of inbuilt storage that can be expanded via microSD card (up to 32GB). Connectivity options include 3G, GPS, Wi-Fi 802.11 b/g/n, Bluetooth v4.0, a Micro-USB port, and a 3.5mm audio jack. It is powered by a 1750mAh battery, and measures 134x66x9.6mm.

The Lava A32 on the other hand dual-SIM phone that runs on Android 4.4.2 KitKat. It sports a 4-inch WVGA (480×800 pixels) display, and is powered by a 1GHz single-core SoC coupled with 256MB of RAM.

The A32 sports a 2-megapixel rear camera with flash, and a 0.3-megapixel front-facing camera. It comes with 512MB of inbuilt storage that is expandable via microSD card (up to 32GB). It is powered by a 1500mAh battery, and measures 124.4×64.6×10.8mm. Connectivity options Lava has included on the A32 are 3G, Wi-Fi, Bluetooth, and FM radio.

Source : (gadgets.ndtv.com)

Google is reportedly looking to give its Android One affordable smartphone initiative a shot in the arm. Android One despite early traction never did as well as Google expected.

The Wall Street Journal reports that Google wants to give Android One another chance in the Indian market, and that the company is already working with Indian OEM Lava on a new Android One smartphone. The company this time is also said to be relaxing its ‘strict’ hardware requirements that made it tough for OEMs of the first-generation.

The report adds that Google and Lava are expected to reveal the new Android One phone in the coming months citing people familiar with the matter.

“The new device is the product of a revamped initiative that gives device makers more freedom to choose the components and features that go into the phones and how much they cost,” added people aware of the matter.

One of the biggest problems with first-generation Android One phones was the hardware limitations that Google imposed on OEMs, giving them limited choices for most components. The report adds that the limitation was imposed to make sure that the Android One phone was capable of running the latest versions of Android and provided a ‘certified’ user experience. This resulted in less flexibility on price for Android One OEMs and thus resulted in low demand, claimed people familiar with the program.

Google however is said to have relaxed most of its limitations which means Android One OEMs will have a greater choice of components and freedom to buy from other parts suppliers. One of people added that this year there are at least five camera suppliers to choose from.

An executive told WSJ that Google’s flexibility on Android One hardware requirements left little difference between the Android One initiative and regular Android phones.

Google, Lava, Micromax, and Karbonn declined to comment on the matter to WSJ. A Spice spokeswoman however added that the company had no plans to launch another Android One phone as of now.

According to Counterpoint Research, the first three Android One phones from Micromax, Karbonn, and Spice saw a combined 1.2 million units in India in the first year. The research firm added that the Android One share in the overall $50 to $100 (roughly Rs. 3,250-6,500) segment was just 3.5 percent, which was significantly lower when compared to Xiaomi’s Redmi phones at 7.5 percent.

The research firm has added that Google despite launching its Android One devices in various markets including Philippines, Indonesia, and Turkey among others didn’t see great demand. It claimed that shipments totaled just 3 million globally.

Source : (gadgets.ndtv.com)

Google plans to reboot its Android One project in India. The Android-maker, which debuted the initiative in the country last September with sub-Rs. 6,500 handsets, will soon resurface with a sub-Rs. 3,000 Android handset as part of Google’s ‘massive’ investment push in the country.

In an interview with The Financial Times, Rajan Anandan, Google Managing Director, India and Southeast Asia, reassured that the company is very committed to the project and intends to launch even more affordable handsets. Anandan said Google wants to target the “sweet spot” in the cost conscious Indian market by launching a smartphone that costs between Rs. 2,000 and Rs. 3,000.

Announced at Google I/O developer conference last year, Android One is the company’s project that aims to improve the user experience of affordable Android handsets. The company partnered with several OEMs including India’s Karbonn, Spice, Micromax, and most recently Lava to launch low-cost Android handsets with modest specifications.

But software is what makes Android One smartphones even more enticing. These devices run stock Android (no bloatware) and get updates directly from Google instead of relying on the manufacturer and carrier, a change from the usual process that means most Android phones never receive an update.

Since the debut in India, Google has expanded the Android One project to several other regions including Indonesia, Bangladesh, Nepal, Sri Lanka, and Pakistan. But despite its gradual expansion, the initiative hasn’t seen much traction.

One of the issues which has crippled the success of Android One is the unavailability of decent bandwidth in the aforementioned regions. In the new batch, the company plans to address that by introducing offline versions of some of its apps, the FT.com report adds. The company introduced offline playback feature in YouTube in India last year.

Besides the limited bandwidth issue, the company also acknowledges that its local search feeds could use some improvement. “There are several battlegrounds where we are not winning [and] local search is clearly the one where it’s most apparent,” Anandan told the paper.

“Strategically [India] is very, very important. Don’t get me wrong, the revenue is interesting, but […] we’re here really because 10 years from now a billion Indians will be online and when we have a billion Indians online we think that’s going to make a huge difference to the global internet economy.”

With an Android One handset priced between Rs. 2,000 to Rs. 3,000, Google will be able to target a larger pool of market. The country, which is the home for more than a billion people, only has about 200 million smartphone users. The company realises that there are plenty of users who will be purchasing their first smartphone in coming months.

Source : (gadgets.ndtv.com)