Tag Archive: IAMAI



Google’s vice-president for South East Asia and India, Rajan Anandan has been appointed new chairman of Internet and Mobile Association of India (IAMAI).

 

He took over charge from FreeCharge’s co-founder and chief executive officer Kunal Shah.

MakeMyTrip Chairman & Group CEO Deep Kalra has taken over as vice chairman from music app Saavn co-founder and President Vinodh Bhat.

Facebook’s Managing Director – India & South Asia, Umang Bedi has been elected as the new Treasurer of the Association. Subho Ray continues to be the President of the Association, IAMAI said in a statement.

The tenure of the new council is for two years.

“Anandan assumes office at a time when the industry is going through a growth trajectory with more than 400 million Internet users and with more than 300 million mobile Internet users,” the statement said.

In rural India, with an estimated population of 906 million, have only 156 million Internet users.
“Thus, there are potential 750 million users still in rural heartlands; if only they can be reached out properly. Thus, the new council will work towards increasing the Internet users’ base, especially in rural areas,” the statement said.

Another key focus area of work for the new council would be the promotion of local language content. Currently, much of the content on the Internet is in English. English language accounts for nearly 56 percent of the content on the worldwide web, while Indian languages account for less than 0.1 percent, the statement said.

Enabling Indic content on the Internet will lead to a growth of 39 percent with the current Internet user base of India.

IAMAI, which helps Internet based firms in handling industry and policy issues, said that the new council would also work towards promoting the digital startup ecosystem in India.

“The Council believes that apps economy in India will drive the next level of Internet growth, along with Indic. With over 300 million mobile Internet users and more than 200 million local language consumers on the Internet, the growth trajectory for apps development is bound to be exponential,” IAMAI said.

The companies in the new council include Times Internet, OLX, Policy Bazaar, Yatra, Paytm, Hungama, Mobikwik, Indiamart, Itzcash and Pepperfry.

 
Source : (gadgets.ndtv.com)

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Driven by higher adoption in rural India, the number of mobile Internet users in the country is expected to reach 371 million by June 2016, a report said in New Delhi on Wednesday.

The report titled “Mobile Internet in India 2015”, was released by the Internet and Mobile Association of India (IAMAI) and IMRB International.

“There were 306 million mobile Internet users in India in December 2015. Of the 306 million Internet users, 219 million users are from urban India, which registered a year-on-year growth of 71 percent, while the user base in rural India has gone up by 93 percent from December 2014, to reach 87 million in December 2015,” the report said.

The report said the share of mobile Internet spend out of the average monthly bill increased to 64 percent in 2015, compared to 54 percent in 2014.

The average monthly bill has reduced to the extent of 18 percent compared to last year.

“For the first time ‘online communication’ has surpassed ‘social media websites’ to top the purpose to access mobile Internet list. Eighty percent of the urban users use mobile Internet for communication whereas 74 percent access social networking sites using their mobile Internet,” the report said.

It said that in rural India, however, the majority of the users access mobile Internet for entertainment.

Source : (gadgets.ndtv.com)