Category: Web Site Optimization Articles



Tips and tricks on effective web design
The Number 1 rule that every web designer should follow is to create a fast loading web site. You might have a great design but very few people are going to see it if it takes a long time to load. While designing a web site always think about how long it will take to load. Try out our tips to build a great looking web site that also loads fast.

Minimize the use of images
The key to a fast loading web site is to minimize the use of images. Images do enhance a page but don’t make 80% of your web site only images. Instead break it down as much as possible to simple HTML. Notice the popular sites like Yahoo, Google, Ebay, Amazon etc., they have very few images because the load time is more important. Very often simple designs are the best.

Optimize images for the web
Once you have decided on the images that you need on your site, make sure that it is optimized for the web. They should be in the gif or jpeg format. You can also minimize the size of the image by choosing the number of colors you need, from the color palette. The less the colors you choose, the less the size of the image. You can also use online tools like Gif Wizard to optimize your images or to get a recommendation on how to cut down the size of an image.

Use Tables creatively
You can get some great looking designs by using tables creatively . Tables load very fast because it is just HTML code. Tables can be used in the homepage, menus or anywhere you like. Check out our homepage and our menus to see how we have used tables in our site.

Cut down the use of animated gifs
Don’t use animated gifs unless it is necessary. Animated gifs take a long time to load and can also be very irritating. But since they catch your attention you could use small animated gifs to draw a visitor’s attention to a particular section of your site.

Design simple icons
Instead of using big, bulky images use simple and small icons that add a little color and draw the attention of a visitor.

Use background images instead of big images whenever possible
Use background images whenever possible. This is usually a very useful tip for headers and footers. Instead of using an image of width 580 which is a uniform design you can use just a part of that as a background fill. This reduces the size of the web page as the image is small. The code will look like this : <tr background=”/images/header_backgroud.gif” width=”100%”>

Try out CSS Styles
Have fun with CSS styles to get some cool text effects. Again, a CSS Style is simple HTML code so it loads very fast. You can create cool rollovers using CSS Styles.
Rollover the text on the right menu to see how we have used CSS Styles to get a simple but nice text effect.

Use Flash sparingly
There seems to be a lot of hype about Flash but I recommend that you minimize the use of Flash on a site. Don’t make entire sites using Flash. It may look great but it takes hours to load and can really put off visitors. If you do want to use Flash use it within an HTML site and make sure it loads fast.

Design most of your site in HTML
As much as possible try to design your site using HTML. You can create great designs by just using HTML code. Use tables, CSS Styles and simple fonts to design your site. Minimize the use of animated gifs, Flash, bulky images etc.

Keep checking your load time
Last but not least, before you decide on the final design of your web site. This site gives you a free analysis of your web site which is extremely useful. We kept using it to improve our site till we got a report that said good loading time!

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10 Easy Tips to Consider in Search Engine Optimization (SEO)

  1. Keyword being the weapon of your success in SEO, use those keywords that are directly related or targeted to your business theme.
  2. Take care not to over crowd your site’s content with keywords and use keywords throughout the content rather than concentrating it at the beginning or at the end.
  3. Back-link or inbound link is important, so build links with potential partners that can generate profit to your site.
  4. Choose good title and Meta tags- Good title makes good move on page optimization, and suitable, targeted, theme based, precise keywords and phrases in Meta tags help spiders find your web pages more easily.
  5. Design your site that clearly represent your business and make an easy navigation based on your keyword research.
  6. Make web pages that are easy to load. Don’t make pages with large images, if images are necessary; make a thumbnail of it and link it with full image page so that you can add more pages and text in it which spiders love to crawl.
  7. Make your web pages content rich with keywords and phrases that hit your business. Add more contents that give precise information about your services and products.
  8. Offer something unique than general contents i.e. add more articles at least one per month and update your contents regularly and add new resources.
  9. Add more content to your website but never make it duplicate by copying other’s work. Duplicate content is easily detected by search engine and make your website unqualified for ranking and kicked it off completely from search engine.
  10. Take advice of trusted advisor or Search Engine Optimization Company for site optimization and marketing your website rather being duped by false promise maker.

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