Small business owners and Internet marketers who have web sites should really invest in email autoresponder. The benefits are enormous. You can easily get back the investment if you do that right.
Autoresponder is an email utility that allows you as a marketer to capture names and contact information from web site visitors and follow up with them. This is very important for any business because to tell the truth most people just won’t buy the first time the visit your site.
Here are 3 steps you can take to start profiting with autoresponder:
1. Sign up with reliable service
There are many email service providers out there. What I use, Aweber, is available at less than $20 per month.
Sure there are free autoresponder services out there, but perhaps the reliability is not something you want to bet for your business. Moreover, some of them actually put ads on every email you send.
By using paid service, you outsource the work of maintaining the tool, managing relationships with big email account providers, getting out of blacklists, and other tasks.
2. Pre-program the autoresponder with high quality content
Most people offer e-newsletter. It is the easiest way to provide value regularly to the subscribers. In turn, they can send promotional offers or recommendations to the list.
With autoresponder, you can also pre-load it with messages that will be send out automatically at certain interval to each individual subscriber. This allows you to automate the follow-up process.
3. Focus on building your list
Once you have a system in place, get in front of as many people as possible. Qualified traffic is what converts. Let your system do the rest.
Of course, you also need to adjust and optimize as necessary, but that’s about how to do it in 3 steps.
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