Apple India has reportedly filed an application with the Department of Industrial Policy and Promotion (DIPP), seeking government approval to open its branded stores and sell its products online in the country.

In a news report that appeared on Wednesday in ET, DIPP Secretary Amitabh Kant confirmed to the newspaper that the department had received Apple’s proposal, which was being examined.

It is not clear at this point how many stores Apple is looking to open in India, or which cities the company’s iconic store-fronts will be launched in. The company had recently launched two of its stores in the Emirates in late 2015.

In India, Apple presently has a retail presence through a network of franchisee-owned stores, and had looked to aggressively grow its presence in 2015 through a chain of Authorised Mobility Resellers programme.

The company’s intent to launch its own stores in India comes after the November 2015 announcement made by the Indian government that relaxed foreign investment rules in 15 sectors including civil aviation, banking, defence, retail, and news broadcasting. Single-brand retail stores are allowed 100 percent FDI under automatic route in duty-free shops and Limited Liability Partnerships (LLP), based on the new conditions for FDI investment in retail.

Apple had hiked the prices of its entire Mac line in India in October 2015, and followed it up with a price cut on the 5s in December.

Source : (gadgets.ndtv.com)

Advertisements